Responsibilities:

• Plan and run growth experiments for Poper and Grigora across paid, organic, product led, and partnership channels
• Build and optimize funnels for each product, identify drop offs, and create strategies to improve conversions
• Collaborate with product and design teams to introduce features and flows that improve activation and retention
• Manage performance marketing campaigns on Google, Meta, and other channels with strict focus on CAC and LTV
• Set up tracking, reporting, and dashboards for user behavior across both Poper and Grigora
• Oversee SEO, content strategy, and distribution to drive qualified traffic and brand visibility
• Execute lifecycle marketing including onboarding emails, in app journeys, notifications, and re engagement sequences
• Develop hypotheses, run A/B tests, analyze results, and scale successful experiments
• Collaborate with sales and customer success to improve lead quality, demo conversions, and long term retention
• Conduct competitive research and market analysis to identify new growth opportunities for both products

Requirements:

• Prior experience in growth marketing, performance marketing, or product led growth for a SaaS company
• Strong understanding of funnels, attribution models, user cohorts, experiment design, and retention frameworks
• Hands-on experience with analytics tools such as Google Analytics, Mixpanel, Amplitude, and similar platforms
• Ability to interpret data and translate insights into clear action plans
• Comfortable with rapid testing and iteration in a fast paced startup environment
• Experience with A/B testing and optimization for landing pages, onboarding, and product flows
• Strong copywriting skills for ads, emails, and product messaging
• Familiarity with SEO, content systems, and distribution strategies
• Basic understanding of HTML, no code platforms, automation tools is a plus
• Creative, resourceful, and motivated to build growth engines for multiple products